Psychology > General

Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. The Case for Creativity brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results. The book includes comment and perspec... read more

We're all dying. Sooner or later we're going to croak, kick the bucket, give up the ghost, cash in our chips, shuffle off, bow out or go to our happy hunting ground. It's the one thing we all have in common. Yet no one seems to want to talk about it. Well, the people at Pilotlight do. This is not a book with all the answers. Just ideas, insights, advice and inspiring illustrations about a subject none of us can escape. Read it and then rush into the daylight to get on with the more challenging matter of living.

We live in a world increasingly dominated by the fake, the prepackaged, the artificial. But people everywhere are demanding the exact opposite. Andrew Potter unpacks our modern obsession with authenticity. He finds that far from serving as a refuge from modern living, the search for authenticity often creates the very problems it's meant to solve.

The 'reality slap' takes many different forms. Sometimes it is so violent it's more like a punch: the death of a loved one, a serious illness, a major injury, a freak accident, a shocking crime, a disabled child, the loss of a job; bankruptcy, betrayal, fire, flood, divorce or disaster. Sometimes it's a little gentler: envy, loneliness, resentment, failure, disappointment or rejection. But whatever form it takes, one thing's for sure: it hurts! And most of us don't deal with the pain very well. This book is based on a scientificall... read more

France is a seductive country, seductive in its elegance, its beauty, its sensual pleasures, and its joie de vivre. But Elaine Sciolino reveals that seduction is much more than a game to the French: it is the key to understanding France. Seduction lies at the essence of the French approach to human relations, and it is the ever-present subtext for how the French relate to one another - not just in romantic relationships but also in how they conduct business, enjoy food and drink, define style, engage in intellectual debate, elec... read more

Edward de Bono's Six Thinking Hats is the groundbreaking psychology manual that has inspired organisations and individuals all over the world. De Bono's innovative guide divides the process of thinking into six parts, symbolized by the six hats, and shows how the hats can dramatically transform the effectiveness of meetings and discussions. This is a book to open your mind, unleash your creativity and change the way you think about thinking.

If you are puzzled by other people or want to improve the impression you give, knowing about body language could be the key. In this book you'll discover how the body reveals what people really mean and how you can use your body and your expressions to improve your self-image to others. It explores why we give the signals we do, how to read the most common expressions and goes on to show how you can use your new understanding of body language for success at work, in relationships and in your communication. Actions really do speak l... read more

With his good humour and reassuring advice, Peter Walsh shows you how to face the really big question: what is the vision for the life you want to live? He then offers simple techniques and a step-by-step plan to assess the state of your home, prioritise your possessions, and let go of the clutter you have been holding on to that has kept you from living the life you imagine. The result is freed-up space, less stress, and more energy for living a happier, richer life every day.

Millions of people have enjoyed Richard Carlson's national bestsellers, which show how not to let the small things in life get the best of you. Now, in "Don't Sweat the Small Stuff at Work", Carlson reveals how to interact more peaceably and joyfully with colleagues, clients, and bosses. Spending forty hours or more a week in an office, along with rush deadlines, heavy workloads, and daily dilemmas, can make working a very stressful experience. Richard Carlson shares tips that will transform your outlook at the office, easing stres... read more

How to become an NLP practitioner or supercharge your coaching skills with NLP One of the most popular methods for helping people achieve their life aspirations Neuro-Linguistic Programmming, or NLP, holds the key to remaking one's future. NLP encourages users to re-create the thought patterns common to those who excel, a process that helps gradually weed out negative or habitual thinking. Using the key elements of NLP developing a coaching relationship, shedding light on patterns, managing emotional states, and shaping an agend... read more

Life: A Guide is about making sense of the different stages of our lives - and understanding the ups and downs of each. It is about the challenges we face at each point, the potentials we may have, and the opportunities that exist to help us live a good life and create the resilience we will require. Andrew Fuller considers life in 7-year slices and presents ideas about what is needed at each stage to have great outcomes.

This book isolates and examines each component of body language and gesture and makes you more aware of your own non-verbal cues and signals and demonstrates how people communicate with each other using them.

As the son of two Jungian therapists, the young Micah Toub got a double dose of insight, ranging from the flaky to the profound. Dreamwork, archetypes, conflict resolution, the mind-body connection Toub s childhood was a virtual laboratory of psychology. Enriched with excerpts from Carl Jung s own memoir, and informed by readings and conversations with Jungian gurus and unbelievers alike, Growing Up Jung examines the pros and cons of Jungian philosophy while tackling the question: is it possible for the spawn of two shrinks to reac... read more

Celebrity author and therapist Rabbi Boteach shows how to use the power of self-talk to reach your full potential Some of the most effective talk therapy is self-talk therapy--learning to connect positively with that internal voice that serves as your own personal GPS to guide you through life. Rabbi Shmuley teaches the reader to reconnect with the inner voice of conscience, the source of personal dreams and values, which has been so drowned out by the noise of a culture that emphasizes form over substance, career over calling, and... read more

In this remarkable book psychologist Marie de Hennezel draws upon her personal experience of working with the terminally ill in a palliative care unit in Paris. Her encounters with people at the end of their life gives her a unique perspective on what life and death really mean.

David Brooks weaves a vast array of new research into the lives of two fictional characters, revealing a fundamental new understanding of human nature. He outlines a new definition of success, highlighting what economists call non-cognitive skills - those hidden qualities that can't be easily measured, but which lead to happiness and fulfilment.

World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset. Dweck explains why it's not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn't foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to rai... read more

"Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder? If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the ans... read more

Suddenly, in the twenty-first century, religion has become a political power. It affects us all, whether we're religious or not. If we're not in danger of being blown up by a suicide bomber we've got leaders to whom God speaks, ordering them to start a war. We're beset by people who demand that we give ourselves to Jesus while they smugly assure us of their own superiority and inherent goodness. We're surrounded by those who noisily reject science while making full use of the benefits science brings; by the 'spiritual' ones; the on... read more

A new approach to help kids with ADHD and LD succeed in and outside the classroom This groundbreaking book addresses the consequences of the unabated stress associated with Learning disabilities and ADHD and the toxic, deleterious impact of this stress on kids' academic learning, social skills, behavior, and efficient brain functioning. Schultz draws upon three decades of work as a neuropsychologist, teacher educator, and school consultant to address this gap. This book can help change the way parents and teachers think about why k... read more