Brand Success: How The World's Top 100 Brands Thrive And Survive

Author: Matt Haig

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General Fields

Price : $29.95 AUD
ISBN : 9780749462871
Publisher : Kogan Page Ltd
Imprint : Kogan Page Ltd
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Weight (g) : 0.378
Publication date : 02 May 2011
Dimensions : 217mm X 138mm X 17mm
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Product Type : books

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color :
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Author : Matt Haig
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Bind : Paperback
Edition : 2nd Revised edition
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Dewey classification : 658.827
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Pages : 304
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9780749462871

Promotion info

With comment from brand managers, psychologists, academics, and other experts, Brand Success is an invaluable resource for brand managers, marketers and students around the world. For the rest of us, it's simply a great read.

Author description

Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).

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