The Innovator's Playbook
Author(s): Nathan Baird
Innovation is hard and rarely successful. Most innovations fail because of little or poor work at the front-end of the innovation process, that is, the initial pre-development phase where opportunities are identified and concepts are developed. The author shares his experience, tools and methods developed over hundreds of successful implementations and training of customer-centric innovation and design across multiple industries and continents. Through the Design Thinking method and a truly customer-centric approach to innovation, aspirational entrepreneurs, corporates and public sector workers across all levels, will learn to stop inventing solutions for non-existent needs and instead jump to the solution.
Product Information
General Fields
- :
- : John Wiley & Sons, Limited
- : John Wiley & Sons, Limited
- : 0.368317
- : February 2020
- : .12 Centimeters X 1.54 Centimeters X 2.29 Centimeters
- : books
Special Fields
- : Nathan Baird
- : Paperback
- : 2002
- : English
- : 658.4/063
- : 240