Buying Buddha, Selling Rumi: Orientalism and the Mystical Marketplace

Author(s): Sophia Rose Arjana


From jewelry to meditation pillows to tourist retreats, religious traditions--especially those of the East--are being commodified as never before. Imitated and rebranded as "new age" or "spiritual," they are marketed to secular Westerners as an answer to suffering in the modern world, the "mystical" and "exotic" East promising a path to enlightenment and inner peace.In Buying Buddha, Selling Rumi, Sophia Rose Arjana examines the appropriation and sale of Buddhism, Hinduism, and Islam in the West today, the role of mysticism and Orientalism in the religious marketplace, and how the commodification of religion impacts people's lives.


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Product Information

General Fields

  • : 9781786077714
  • : Bloomsbury Publishing PLC
  • : Oneworld
  • : 0.368
  • : August 2020
  • : 2.3 Centimeters X 14.6 Centimeters X 22.3 Centimeters
  • : books

Special Fields

  • : Sophia Rose Arjana
  • : Paperback
  • : 294.3373
  • : 272