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Amy Butler's Style Stitches: 12 Easy Ways To 26 Wonderful BagsStock informationGeneral Fields
Special Fields
DescriptionSALES HANDLE: Amy Butler, author of resounding successes In Stitches (over 70,000 copies in print!) and Little Stitches for Little Ones (over 30,000 copies in print), turns her attention to handbags, offering 12 patterns and tons of fun variations to make 26 fabulous bags. DISTINCTIVE: This is the first handbag sewing book backed by a superstar author with huge brand reach. Amy's signature fresh, modern style combined with our popular user-friendly format--Wire-O binding with a bound-in pattern pocket--will sets this apart from the competition. TREND/CONSUMER: We hear from craft accounts that their consumers will buy anything with Amy Butler's name on it, and bags are among her most popular products! Plus, sewing is still hot: Jo Ann, Hancock, and other key craft accounts continue to list sewing as their top selling category. In addition, fashion sewing is a growing trend, as proven by the success of shows like Project Runway, etc -- this book is perfect for that audience. VALUE: Amy Butler's hugely popular bag sewing patterns sell for $12 each. Her coveted handbags cost between $50 and $200 a piece. Author descriptionAmy Butler designs fabrics, home accessories, fashion products, sewing patterns, and stationery goods. She distributes her products globally from her studio in Granville, Ohio. She also designs fabrics for licensed manufacturers in the U.S., England, and Japan. Amy has produced and written lifestyle and decor stories for Country Living Magazine and appeared on national televesion. http://www.amybutlerdesign.com/ PREVIOUS NON-CHRONICLE BOOKS: Midwest Modern / Stewart, Tabori and Chang / F07 / $35 HC / 1K on Bookscan **Amy has produced a desktop line with MARA MI. It includes: Padfolios, list pads, expandable files, desktop planners, spiral organizers, file folders, sticky notes, address books, binders. |