Steve Jobs Way: I Leadership For A New Generation

Description

In this title, a former Senior VP of Apple Computer shows how Steve Jobs' innovative management style and techniques can be translated into success for any business. Former Senior VP of Apple Computer and close colleague of Steve Jobs throughout his tenure, Jay Elliot takes readers on a tour through Jobs' astonishing career. From the inception of game-changing products like the Apple II and the Macintosh, to his stunning fall from grace, and his rebirth at the helm of Apple as he developed the iPod, iPhone and iPad, "The Steve Jobs Way" presents Jobs' leadership challenges and triumphs, showing readers how to apply these principles to their lives and careers. Written with William L Simon, co-author of the Jobs biography "iCon, The Steve Jobs Way" is the "how to be like Steve" book that readers have been waiting for.

Reviews

"[Elliot's] amiable account contains some fascinating nuggets." (The Guardian) "If you are keen to learn what it is that makes this maverick CEO tick, and how you can apply some of that logic to your own company, The Steve Jobs Way is surely worth a look." (Irish Times)"

Author description

Jay Elliot has more than 30 years operations experience with corporate giatnes like Apple, IBM and Intel. He served as the VP of Apple, reporting directly to Steve Jobs. While at Macintosh, he helped Steve develop the Macintosh computer. Jay lives in California. William L Simon is the author of numerous bestselling books including iCon. He is also the co-author, along with "the world's most infamous hacker" Kevin Mitnick, of The Art of Deception and The Art of Intrusion. He lives in Los Angeles, California.