Instagram Rules: The Essential Guide To Building Brands, Business And Community

Author: Jodie Cook

Stock information

General Fields

  • : $35.00 AUD
  • : 9780711251762
  • : Quarto UK
  • : White Lion Publishing
  • :
  • : 0.607814
  • : November 2020
  • : ---length:- '7.874'width:- '5.906'units:- Inches
  • :
  • :
  • :
  • :
  • : books

Special Fields

  • :
  • :
  • : Jodie Cook
  • :
  • : Paperback
  • :
  • :
  • : English
  • : 658.872
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
  • :
Barcode 9780711251762
9780711251762

Description

'Essential for anyone wanting to take Instagram seriously.' Alex Wood, Forbes

Boost your business, grow an online community or promote a side-hustle with Instagram Rules.


Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively? Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture.

Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.



  • Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more.

  • Create a personalised Instagram strategy, whatever your business is.

  • Apply insight from interviews with successful users (from Ben & Jerry's and Papier, to freelancers and community groups) and Jodie's own experience working with international brands, celebrities and small businesses.

  • Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.



Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.