Marketing Your Small Business for Dummies Australian Edition
Author(s): Lord Hailey
Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank.
*Know your target market -- identify your ideal customers, and what, how and why they buy *Develop business and marketing plans -- learn how to create them and why they're so important *Build effective databases -- develop a database that creates business for you, without the headaches *Solidify your branding -- create a unique brand and keep it fresh and exciting *Understand the power of advertising -- assess if it's right for your business and how to pick the right strategies *Master publicity -- get your business in the media with the right message *Implement relationship marketing -- develop and maintain networks to create new opportunities *Embrace websites and online marketing -- build a website that drives customers to you, and use online tools and search engines to generate business
Product Information
Carolyn Tate is a small-business marketing expert with a passion for making marketing real for business owners. As a small-business operator herself, she's tried all the tactics in this book, so she knows what works and what doesn't. To find out more, visit www.connectmarketing.com.au.
Introduction. Part I: Entering the World of Marketing. Chapter 1: Understanding the Marketing Process. Chapter 2: Putting Customers First. Chapter 3: Being Mindful of Market Forces. Chapter 4: Failing to Plan is Planning to Fail. Part II: Investing In Your Brand. Chapter 5: Brand Basics. Chapter 6: Creating Your Visual Brand Identity. Chapter 7: Brand You. Chapter 8: Creating a Grand Brand Experience. Part III: Getting Your Business in the Media. Chapter 9: Mastering the Basics of Advertising. Chapter 10: Developing Your Advertising Plan. Chapter 11: Getting the Message Out. Chapter 12: Mastering the Basics of Publicity. Chapter 13: Planning for Publicity Success. Part IV: Relationship Marketing. Chapter 14: Introducing Relationship Marketing. Chapter 15: Putting Relationship Marketing to Work. Part V: Marketing Online. Chapter 16: Discovering e-Marketing. Chapter 17: Developing a Great Website. Chapter 18: Driving Traffi c to Your Website. Part VI: The Part of Tens. Chapter 19: Ten Hypothetical Answers to the Customer Value Proposition Model. Chapter 20: Ten (or So) Marketing Do's and Don'ts. Chapter 21: Ten Nifty Marketing Ideas That Won't Bankrupt You. Part VII: Appendixes. Appendix A: Marketing Plan Template. Appendix B: Marketing Budget Template. Index.
General Fields
- :
- : John Wiley & Sons, Incorporated
- : John Wiley & Sons Australia Ltd
- : 0.67
- : 31 March 2010
- : 236mm X 189mm X 29mm
- : Australia
- : 01 April 2010
- : books
Special Fields
- : Lord Hailey
- : Paperback
- : 1
- : English
- : 338.7
- : 400
- : Illustrationsstrations