Marsha Collier is a world-renowned eBay maven, sought-after speaker, and bestselling author on eBay topics, with more than a million copies of her books in print. She has written all editions of eBay For Dummies, Starting an eBay Business For Dummies, and eBay Business All-in-One For Dummies.

Introduction. Part I: Getting Serious about eBay. Chapter 1: Launching Your Business on eBay. Chapter 2: The Finer Points of eBay Selling. Chapter 3: Cool eBay Tools. Chapter 4: Safe Selling Equals Profitable Sales. Chapter 5: Expanding Sales with an eBay Store. Part II: Setting Up Shop. Chapter 6: Finding Merchandise to Up Your Profits. Chapter 7: Pricing Your Items to Sell. Chapter 8: Establishing and Marketing Your Web Site. Part III: Business Is Business - Time to Get Serious. Chapter 9: Software Built for Online Auctions. Chapter 10: Dollars and Sense: Budgeting and Marketing Your Sales. Chapter 11: Setting Up Listings That Sell. Chapter 12: Providing Excellent Customer Service. Chapter 13: Collecting Your Money. Chapter 14: Shipping Your Items: Sending Them Fast and Saving Money. Part IV: Your eBay Back Office. Chapter 15: Getting Legal: Understanding Taxes and Licenses. Chapter 16: Savvy Record Keeping - Keeping the Tax Man at Bay. Chapter 17: Building an eBay Back Office. Part V: The Part of Tens. Chapter 18: Ten (or So) Sellers Who've Made the Jump from Hobby to Profits. Chapter 19: Ten Other Places to Move Your Merchandise. Appendix A: eBay Business Glossary. Appendix B: The Hows and Whys of a Home Network. Index.