The Customer Culture Imperative: A Leader's Guide to Building a Customer-Centric Culture That Drives Superior Performance
Author(s): Christopher Brown
What do Toyota, Apple, and Zappos have in common? Customer-Centric Culture. And now, with this research-based method, you can replicate their success with your business. Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization. Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc. Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Product Information
General Fields
- :
- : McGraw-Hill Education - Europe
- : McGraw-Hill Professional
- : 31 October 2013
- : United States
- : 01 February 2014
- : books
Special Fields
- : Christopher Brown
- : Hardback
- : 658.8
- : 208