The Marketing Plan: How to Prepare and Implement It
Author(s): William M. Luther
Teaches readers how to navigate the perilous new landscape while actually generating a working marketing plan for your business. Featuring case studies and examples from major brand successes, this book aids in decision making, pricing, budget calculations, and sales projections.
Product Information
William M. Luther (Cary, NC) is a well-known marketing consultant and prolific seminar leader. He is the author of the three previous editions of this book.
General Fields
- :
- : Amacom
- : Amacom
- : 01 March 2011
- : United States
- : 01 March 2011
- : books
Special Fields
- : William M. Luther
- : Paperback
- : 4th Revised edition
- : 658.802
- : 304
- : Illustrations, port.