Author(s): Sarah Jane Mnookin

Fashion

Bergdorf Goodman is where Grace Kelly ordered her wedding invitations; where Jacqueline Kennedy was outfitted for her dress for John F. Kennedy's Inaugural Ball; and where designers such as Halston, Michael Kors, and Isaac Mizrahi got their start. Bergdorf is a legendary fashion mecca that captures the imagination, invites fantasy, and plays a central role in the history of New York society. Its inner sanctum is revealed in this illustrated book, a sumptuous companion to the highly-anticipated fashion documentary, "Scatter My Ashes at Bergdorf Goodman". Bergdorf Goodman plans to premiere "Scatter My Ashes" on September 12, 2012, marking the beginning of a season of anniversary celebrations including elements such as opulent window displays, a commemorative advertising campaign, a screening, and a star-studded gala. After the premiere, plans call for the documentary to continue to run in New York City theatres, with additional distribution around the country. A venerable list of celebrities, personalities, designers, and veteran store employees, from Candice Bergen to Tory Burch, from Christian Louboutin to Mary-Kate and Ashley Olsen, from renowned Bergdorf Goodman fashion director Linda Fargo to Rachel Zoe, relate anecdotes about this special retailer that represents the apex of luxury. Illustrated in four colour throughout, the book presents gorgeous original sketches for Bergdorf by designers such as Balmain, Chanel, and Balenciaga; art and photography from major advertising campaigns throughout the store's history; vintage photographs of the store as it appeared in Life and House Beautiful; candids of the celebrity clients of yesterday and today; and, selection of images of the incredible windows for which it is world-renowned.