Brain Bugs: How the Brain's Flaws Shape Our Lives

Author(s): Dean Buonomano

General

The human brain is more beautiful and complex than anything we could ever build but it's far from perfect. Our memory is unreliable; we can't multiply large sums in our heads; advertising manipulates our judgment; we tend to distrust people who are different from us; supernatural beliefs are hard to shake and we prefer instant gratification to long-term gain. Dean Buonomano illuminates the causes and consequences of these "bugs" in terms of the brain's innermost workings and their evolutionary purposes. He then goes a step further, examining how our brains function - and malfunction - in the digital, predator-free, information-saturated, special effects-addled world that we have built for ourselves. Along the way, this lively, surprising tour of mental glitches and how they arise gives us the tools to hone our cognitive strengths while recognising our inherent weaknesses.

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Product Information

Intriguing take on behavioral economics, marketing and human foibles.

Dean Buonomano is a professor in the Departments of Neurobiology and Psychology and the Brain Research Institute at UCLA.

General Fields

  • : 9780393076028
  • : W. W. Norton & Company, Incorporated
  • : WW Norton & Co
  • : 0.574
  • : 31 August 2011
  • : 235mm X 172mm X 27mm
  • : United States
  • : 01 August 2011
  • : books

Special Fields

  • : Dean Buonomano
  • : Hardback
  • : English
  • : 612.82
  • : 240
  • : 10 illustrations