Design Transformations: 7 Roles to Drive Change by Design

Author(s): Joyce Yee

General

Tracking how design has changed in previous book Design Transitions has inevitably led the authors to explore how organisations are changing using design. Design is now the key driver of innovation and change within organisations across the globe. It is therefore important to learn how, when and why to use design to drive change in your organisation. Transformations documents how design is being used to support change across different organisations, countries and sectors, sharing the stories of experts in their fields at varying stages of their transformative journeys. The authors present seven roles for change that are used to influence the development of products and services, the shape of the organisation itself and, most importantly, their ability to embrace change. These seven roles can transform organisations to be more innovative, human-centred and resilient: Cultural Catalyst; Framework Maker; Humaniser; Power Broker; Friendly Challenger; Technology Enabler and Community Builder. Well-documented case studies offer readers insight into how design strategies can be successfully activated in different types of organisation. The seven roles offer both designers and non-designers a common language and framework to support design-driven transformation. Transformations, in the right hands, is a potent tool to understand, shape and implement design-driven change.

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Joyce Yee, PhD is a senior lecturer at UK s Northumbria University s Design School, teaching interaction, service and design methodologies across undergraduate and postgraduate levels. Joyce holds a Master of Arts in Visual Communication from Central Saint Martins College of Art and Design (UK) and was awarded a PhD in Design from Northumbria University. She has over 10 years working experience in a wide range of academic and professional environments as a graphic, interaction and service designer. Emma Jefferies, PhD is an independent design consultant and a dyslexic troublemaker. Her natural habitat is out in the wild, consulting with global innovation and design teams in places like South America, Asia and Europe to improve the way they innovate. She holds a Multimedia Design degree and an internationally award-winning Design PhD from Northumbria University, UK on enhancing visual practices. Lauren Tan, PhD is a Design Strategist at Deloitte Consulting Australia. She has worked as a designer in various capacities including graphic design, management consulting, service design and social design. She has also been involved in building design capabilities for innovation in not-for-profit organizations and in government. Lauren holds a Bachelor of Design Honours degree from the University of Technology Sydney and a Master of Business degree from the University of Technology Sydney and a Master of Business degree from the University of Sydney, Australia. The authoring team has successfully published Design Transitions in October 2013. The authors individually have established research publication on design methods, tools and social practices of designers. Joyce and Emma have worked successfully together on a previous research project."

General Fields

  • : 9789063694579
  • : BIS Publishers
  • : BIS Publishers B.V.
  • : 01 February 2017
  • : 234mm X 155mm
  • : 01 April 2017
  • : books

Special Fields

  • : Joyce Yee
  • : Paperback
  • : 1704
  • : 246