Why Women Mean Business
Author(s): Avivah Wittenberg-Cox
'Clear, authentic, stimulating and sometimes provocative' - "Financial Times". "Why Women Mean Business" is the groundbreaking, critically acclaimed book that brings the gender debate into the 21st Century. Women are some of the most important consumers and employees in the world. Today, they form most of the talent and much of the market. But why does business still seem like a man's world? Faced with financial crisis, an ageing workforce, and falling birth rates, we need to deal with this urgently. "Why Women Mean Business" takes the economic arguments for change to the heart of the corporate world. The authors show how companies that adapt to women will become employers of choice and will have a head-start in marketing to the 21st century consumer. In a world where many say that gender is an issue which has been solved, Wittenberg-Cox and Maitland demonstrate the range of subtle ways, from the role of business schools to promotion and retention in which the business world can work against women. They also show the powerful impact that government policy can have on getting things right. The book then includes a seven-step plan to successfully implementing change and harnessing the power of women for business success. In a new introduction, the authors make a powerful case that in times of economic turbulence, more than ever, business needs to take women seriously, and that a better gender balance could lead to much-needed change and improvement.
Product Information
Avivah Wittenberg-Cox is CEO of 20-First, a leading gender consultancy, Publisher of 20-first.com and a global expert on how businesses can gender balance to get the best out of both halves of the talent pool and both halves of the market. She is also the founder and honorary president of the European Professional Women’s Network, and a certified executive coach. Elle Magazine recognised her as one of the top 40 women leading change. She lives in France with her husband and gender balanced children (a son and a daughter).
Alison Maitland is a journalist and commentator who has been writing about women and business for over a decade. She spent 20 years with the Financial Times, latterly as Management Writer. A regular conference speaker and moderator, Alison is a Senior Visiting Fellow at Cass Business School in London and directs The Conference Board’s European Council for Diversity in Business. She lives in the UK with her husband and two daughters.
Foreword by Niall FitzGerald KBE. Acknowledgements. About the authors. Chapter One: Womenomics. Chapter Two: Most of the talent. Chapter Three: Much of the market. Chapter Four: Becoming "bilingual", what companies can do. Chapter Five: Seven steps to successful implementation. Chapter Six: Culture counts, what countries can do. Chapter Seven: Figuring out females. Chapter Eight: Tomorrow's talent trends ... today, "women friendly" means "people friendly". Chapter Nine: Conclusion, from better business to a better world? References and Further Reading. Index.
General Fields
- :
- : John Wiley and Sons Ltd
- : John Wiley & Sons Ltd
- : 0.42
- : 01 November 2009
- : 216mm X 135mm
- : United Kingdom
- : books
Special Fields
- : Avivah Wittenberg-Cox
- : Paperback
- : 331.4
- : 384
- : Business & management
- : illustrations