Julia Rothman already has connections with print publications, design blogs and tastemakers in the indie art world, and her booth is always a high traffic destination at the Stationery Show; her Twitter page (@juliarothman) has 2,235 followers. Rothman has illustrated and designed products for the likes of Urban Outfitters and Victoria's Secret, her illustrations appear regularly in The New York Times and she has a line of letterpress stationery.