Author(s): Jerry Della Femina

Sociology

A classic piece of writing that inspired a hit TV show. Mad Men is the series that's got everyone talking - and with good reason, having won nine Emmys, five Golden Globes and beating The Wire to the 'Best International Award' at the 2009 Baftas. Jerry Della Femina's advertising classic, first published in the US in 1971, is the original guide to life on Madison Avenue in the 1960s - and it was an inspiration for series one of Mad Men, with Jerry an advisor to the show. Packed full of eccentric characters and interesting anecdotes, it is a gloriously gossipy and irreverent account. It is also full of fascinating advertising campaigns: the Volkswagen 'Think Small' campaign which gave the company their big break in the US; the cake mix which relied on the breaking of a single egg; or Marlboro Man in Marlboro Country - an all-time classic. With a new Mad Men-inspired cover and a campaign to rival those of Madison Avenue this is a non-fiction treat.