"The Obama 2008 campaign is the best marketing campaign I have seen globally in over 25 years. Rahaf gives a fresh and informed insider's view of what really made it such a spectacular success." -- Brian Fetherstonhaugh, Chairman & CEO OgilvyOne Worldwide "Rahaf explores in detail the strategies and tactics used to bring about a revolution using social media. I guarantee you will enjoy the book and will learn something from it. But, are you bold enough to do something with your new knowledge?" -- Peter Ac eto, CEO ING Direct CANADA "A front row seat for a moment that changed both politics and branding forever. In the spirit of sharing that defines the social web itself, Rahaf shows us how principled leadership must go to market in the years ahead: Transparently, authentically, and one community at a time." -- Bruce Philp, CEO of GWP Brand Engineering

Rahaf Harfoush is a New Media Strategist who has a deep passion for exploring how technology is affecting the way we communicate, work and play. Rahaf specializes in helping organizations align their Social Media initiatives with their strategic vision to build authentic relationships with consumers, employees and other stakeholders. She was the Research Coordinator for Don Tapscott's bestselling Wikinomics: How Mass Collaboration Changes Everything, and a contributor to Grown Up Digital: How the Net Generation is Changing Your World. Rahaf blogs at TheFoush.com.

Foreword by Don Tapscott Introduction- YouTube Epiphany Part 1: The Underdog: The Rise of a Movement Chapter 1 Introducing the Jr. Senator: The Birth of a New Community Chapter 2 Up against the Clintons: Rewriting the Rules Chapter 3 The Road to Denver: N